What do you want to improve?

Avoid ‘Sign up’ or ‘Purchase’ for your CTA

Calls to action should be from the customer’s point of view. They should finish the customer’s sentence, ‘I want to…’.

But remember: Customers don’t visit your website because they want to lose money. They want to achieve certain goals or feel something specific that requires making a purchase.

If the outcome of clicking on a button is not 100% clear, people will be significantly less likely to do so.

Aim to be specific and use categories within the CTAs (e.g. ‘Buy Book’).

Next Have an FAQ page or answer questions in context

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