Avoid ‘zero results’ page
Whatever your strategy, avoid a zero results page when your shoppers search for non-existent products.
Consider the following ideas:
- Display products similar to one searched for.
- Check for misspellings.
- Redirect to a category page or the homepage.
- Include category suggestions based on what is searched for.
- Show personalised product recommendations baked on user profile and previous purchases.
- Display popular products and categories.