What do you want to improve?

Avoid ‘zero results’ page

Whatever your strategy, avoid a zero results page when your shoppers search for non-existent products.

Consider the following ideas:

  • Display products similar to one searched for.
  • Check for misspellings.
  • Redirect to a category page or the homepage.
  • Include category suggestions based on what is searched for.
  • Show personalised product recommendations baked on user profile and previous purchases.
  • Display popular products and categories.
Previous Provide auto-suggestions as your shoppers are typing in the search box

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