Copywriting is more art than an exact science. You can find hundreds of different copywriting ‘formulas’ or approaches. But keep in mind that there is no single right way to go about it.
Steer clear of the sales letter and info-marketing style – full of hype and ridiculous promises. Today’s consumer is far more skeptical and savvy.
You don’t want to sound like a Nigerian scam email. Be very careful with the copywriting advice you’ll find online – the overwhelming majority of it advocates scam-like hype and is NOT backed by any science or data.
The terminology and tone of the copy used on your homepage provide an opportunity to enhance credibility. By carefully crafting your copy, users will feel comfortable on your site and will have no unanswered questions.