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UX Audit & Optimization
If we can assume that your shopper’s goal is to find the product that’s right for them, there are some essential principles required. The search experience should be designed to get them to the exact product they’re looking for with as little trouble as possible.
Your visitors will abandon a site within 2 minutes if they can’t find what they’re looking for.
These best practices illustrate when to implement one design over another and how different visual formats can influence browsing behaviors.