Categories: Visual Hierarchy

Visual hierarchy is one of the most important principles for effective web design. It is the order in which the human eye perceives what it sees. A strong visual hierarchy is necessary for an effective homepage.

We recommend starting with your business goal. Order the importance of the elements on your homepage based on your business goal. For example:

  • Where do you want visitors to click?
  • What pricing plan do you want them to choose?
  • What information do you absolutely need them to read?

Once you’re clear on your priorities, you can get the visual hierarchy right—make sure important things stand out and less important elements are lower in the visual hierarchy.

Remember that certain elements of a website are more important than others (forms, calls to action, value propositions, etc.) and you want those to get more attention than the less important parts.

If your website menu has 10 elements, are they all equally important? Where do you want the user to click? Make important links more prominent.

When it comes to testing different colors, realize that it’s all a waste of time and effort. There is no one best color. What matters is that you use colors that stand out from the rest of the layout for the important things.

It’s always about the visual hierarchy, not the color.