The CTA is often the most important element on a homepage. For a CTA your users actually click on, design a button that simply cannot be missed.

Some ideas to ensure your CTA is seen:

• Make it BIG
• Place it above the fold
• Contrast the CTA button against the background
• Surround the CTA with whitespace
• Make it the most—and first—noticed element on the page

Avoid competing graphics:

• Large navigations that take up lots of space
• Distracting fonts and colors
• Moving images
• Additional CTAs with high contrast colors

In 2000, the average human attention span in Canada was 12 seconds. By 2013, that number had fallen to 8 seconds, which also happens to be a second shorter than a goldfish.

Design the CTA with our affinity for distraction in mind.