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CTA should be visually prominent

The CTA is often the most important element on a homepage. For a CTA your users actually click on, design a button that simply cannot be missed.

Some ideas to ensure your CTA is seen:

  • Make it BIG
  • Place it above the fold
  • Contrast the CTA button against the background
  • Surround the CTA with whitespace
  • Make it the most—and first—noticed element on the page

Avoid competing graphics:

  • Large navigations that take up lots of space
  • Distracting fonts and colors
  • Moving images
  • Additional CTAs with high contrast colors

In 2000, the average human attention span in Canada was 12 seconds. By 2013, that number had fallen to 8 seconds, which also happens to be a second shorter than a goldfish.

Design the CTA with our affinity for distraction in mind.

Previous CTA buttons are usually more desirable than links as they garner more attention
Next The value proposition should be above the fold

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