Display images or thumbnails next to product categories
The job of the eyes is not just to bring information to the brain, but also to allow the brain to think about it fast enough to know what to look at next. Humans are visual creatures by nature. This is nothing new.
UX researchers have found that users can find items in a list about 37% faster when the items are associated with symbols. Even more, Potter’s research found that it only takes your brain 13 milliseconds to see and understand an image.
Still not convinced? Images on a web page get 94% more views than chunks of text.
Images are faster and more engaging than text. Displaying thumbnails next to product categories creates an intuitive search flow and lowers the cognitive load.