A FAQ page can help add value to your website. However, many business owners believe customer questions shouldn’t be accumulated and organized, rather they should be addressed and pre-emptively answered by placing into practice a modified user experience that answers the question before it’s asked.

When dealing with a complex interface or product, FAQs might be needed to save time and effort spent responding to emails and/or customer-service calls. A systematic way of answering similar questions can save money and provides customer confidence in your offerings.