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Highlight the CTA with visual cues

Add visual cues to draw attention and importance to the CTA. Because people spend significantly more time looking at a CTA when there’s a visual cue highlighting it.

In research, a hand-drawn arrow was found to be the most effective. Not sold on the hand-drawn arrow? Here are some other visual cues to
test out:

  • A person looking at the CTA
  • A graphic pointing towards the CTA (can be a variety of shapes: a line, a triangle, etc.)
  • A CTA that’s visually highlighted from the background (e.g. a bright red border that contrasting a white background)
  • Borders or boxes around the CTA
Next Secondary CTA should be less noticeable

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