Highlight the CTA with visual cues
Add visual cues to draw attention and importance to the CTA. Because people spend significantly more time looking at a CTA when there’s a visual cue highlighting it.
In research, a hand-drawn arrow was found to be the most effective. Not sold on the hand-drawn arrow? Here are some other visual cues to
- A person looking at the CTA
- A graphic pointing towards the CTA (can be a variety of shapes: a line, a triangle, etc.)
- A CTA that’s visually highlighted from the background (e.g. a bright red border that contrasting a white background)
- Borders or boxes around the CTA