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Verify any claims with citations or references

Don’t use guarantees or hyped-up claims as a slimy sales tactic, but rather as a testimony to the quality of your product.

Your claim will minimize doubts and help sales—so long as your customers believe it and you can back it up.

  • Have an impressive stat? Show where it came from.
  • Have a testimonial? Include a name, photo, company and position. Don’t worry about having professional headshots, people will appreciate seeing that real people enjoy your product/service Even adding the person’s location can boost credibility.
  • Impressive client? Show their logo.
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