Verify any claims with citations or references
Don’t use guarantees or hyped-up claims as a slimy sales tactic, but rather as a testimony to the quality of your product.
Your claim will minimize doubts and help sales—so long as your customers believe it and you can back it up.
- Have an impressive stat? Show where it came from.
- Have a testimonial? Include a name, photo, company and position. Don’t worry about having professional headshots, people will appreciate seeing that real people enjoy your product/service Even adding the person’s location can boost credibility.
- Impressive client? Show their logo.