Major benefits of in-store pickup:

• No shipping charges.
• Users can touch, feel, and fully understand a product before committing to it.
• The possibility of cross-selling once shoppers are in your brick-and-mortar store.

While your in-store pickup CTA should be visible, it should be secondary to the Add to Cart CTA.

After clicking the in-store pickup CTA, prompt users to enter their location and to select a radius. Display whether the item is in stock at the nearest location to the shopper.

Once shoppers are in your brick-and-mortar location, make it easy for them to find the pickup area in your store using clear, prominent signage.