Some shoppers don’t always intend to make a purchase when viewing a product page. Instead, they might want to save the product for various reasons:

• bookmark something they’re considering buying
• add gift for a friend
• add a gift for themselves
• compare products

Allow users to create a wishlist, a place to save products.

Create a simple, secondary ‘add to wish list’ or ‘add to favorites’ button near (but secondary to) the Add to Cart CTA.