What do you want to improve?

Add a ‘wishlist’ or ‘favorites’ button

Some shoppers don’t always intend to make a purchase when viewing a product page. Instead, they might want to save the product for various reasons:

  • bookmark something they’re considering buying
  • add gift for a friend
  • add a gift for themselves
  • compare products

Allow users to create a wishlist, a place to save products.

Create a simple, secondary ‘add to wish list’ or ‘add to favorites’ button near (but secondary to) the Add to Cart CTA.

Next Add a ‘Find in store’ CTA

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