The content menu is an important area for credibility.
Users access this menu when they need help. If your site doesn’t provide the help or information customers are already worried about, you can expect them to leave your site for another one that will answer their questions.
Certain features in a content menu are especially important for credibility. Some of these specific features are simple links that can be provided for customers. Other features, like live chat or FAQs, need to be monitored.